{"product_id":"pop-create-the-perfect-pitch-title-and-tagline-for-anything-9780399533617","title":"Pop!: Create the Perfect Pitch, Title, and Tagline for Anything","description":"Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? \u003cp\u003e\u003c\/p\u003e Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?\u003ci\u003ePOP \u003c\/i\u003e (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Tarcherperigee\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/03\/2009\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780399533617\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.26h x 5.48w x 0.68d","brand":"Sam Horn","offers":[{"title":"Default Title","offer_id":43204929847477,"sku":"9780399533617","price":13.6,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_cce57473-91db-4d58-a580-3c8596482bbd.jpg?v=1698126802","url":"https:\/\/pastforward.org\/products\/pop-create-the-perfect-pitch-title-and-tagline-for-anything-9780399533617","provider":"Past Forward","version":"1.0","type":"link"}