{"product_id":"polling-unpacked-the-history-uses-and-abuses-of-political-opinion-polls-9781789145670","title":"Polling Unpacked: The History, Uses and Abuses of Political Opinion Polls","description":"\u003cb\u003eFrom a political-polling expert, an eye-opening--and hilarious--look at the origins of polls and how they have been used and abused ever since.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all? \u003cp\u003e\u003c\/p\u003e\u003ci\u003ePolling UnPacked\u003c\/i\u003e gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls. \u003cp\u003e\u003c\/p\u003e Written by a former political pollster and the creator of Britain's foremost polling-intention database, \u003ci\u003ePolling UnPacked \u003c\/i\u003ereveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Reaktion Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/03\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781789145670\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288","brand":"Mark Pack","offers":[{"title":"Default Title","offer_id":42021972967605,"sku":"9781789145670","price":25.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a65de053-ed66-44c1-8c18-02f3c26faf28.jpg?v=1649301686","url":"https:\/\/pastforward.org\/products\/polling-unpacked-the-history-uses-and-abuses-of-political-opinion-polls-9781789145670","provider":"Past Forward","version":"1.0","type":"link"}