{"product_id":"play-it-loud-an-epic-history-of-the-style-sound-and-revolution-of-the-electric-guitar-9781101970393","title":"Play It Loud: An Epic History of the Style, Sound, and Revolution of the Electric Guitar","description":"The electric guitar has long been an international symbol of freedom, beauty, and rebellion. In \u003ci\u003ePlay It Loud\u003c\/i\u003e, veteran music writers Brad Tolinski and Alan di Perna give us the story of this American icon. It's a story of inventors and mythologizers, of scam artists and prodigies as varied and original as the instruments they spawned. \u003cp\u003e\u003c\/p\u003e The electric guitar looms large over the twentieth century: as an essential element in advancing racial equality in the entertainment industry, as a mirror to the rise of the teenager as a social force, as a linchpin of the punk rock ethos. And today it has come full circle, with contemporary titans such as Jack White and Annie Clark (known as St. Vincent) bringing back some of the instrument's earliest sounds. Featuring personal interviews with Les Paul, Keith Richards, Eddie Van Halen, and dozens more players and creators, \u003ci\u003ePlay It Loud \u003c\/i\u003eshows how a group of innovators and misfits transformed an idea into a revolution.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Anchor Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/14\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781101970393\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 5.10w x 0.80d","brand":"Brad Tolinski, Alan Di Perna","offers":[{"title":"Default Title","offer_id":36647976009884,"sku":"9781101970393","price":16.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_7d68615a-1628-4137-a215-e666a96365be.jpg?v=1603868720","url":"https:\/\/pastforward.org\/products\/play-it-loud-an-epic-history-of-the-style-sound-and-revolution-of-the-electric-guitar-9781101970393","provider":"Past Forward","version":"1.0","type":"link"}