{"product_id":"plain-words-a-guide-to-the-use-of-english-9780241960349","title":"Plain Words: A Guide to the Use of English","description":"\u003cb\u003eIn print since 1948, this style guide has been loved and endorsed throughout the decades by the likes of Bill Bryson, Lynne Truss, David Crystal, Harold Evans, and Winston Churchill\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"Be short, be simple, be human.\" \u003c\/i\u003eWhen Sir Ernest Gowers first wrote Plain Words, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humor, charm, and authority had made it a bestseller. Since then it has never been out of print. Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather's original. \u003ci\u003ePlain Words\u003c\/i\u003e has been updated to reflect numerous changes in English usage, yet Sir Ernest's distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés--from the jargon of \"commercialese\" to the murky euphemisms of politicians. In a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Group\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2015\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780241960349\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.70h x 5.00w x 0.90d","brand":"Ernest Gowers","offers":[{"title":"Default Title","offer_id":43471026323637,"sku":"9780241960349","price":18.69,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_070d49dd-521c-4b51-81c1-55bc9f433910.jpg?v=1704821710","url":"https:\/\/pastforward.org\/products\/plain-words-a-guide-to-the-use-of-english-9780241960349","provider":"Past Forward","version":"1.0","type":"link"}