{"product_id":"pitch-perfect-how-to-create-a-brand-people-cannot-stop-talking-about-9780670094493","title":"Pitch Perfect: How to Create a Brand People Cannot Stop Talking about","description":"\u003cp\u003eWhat do you do when you hear of an interesting brand or person? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eYou Google them, visit their website and their social media platforms. It's their storytelling that draws you in, but what locks you down are the stories being told about the brand. In today's hyperconnected and hypercompetitive world, each new brand is vying for the same space on your screens and the brand with the most persuasive and authentic storytelling wins. \u003cp\u003e\u003c\/p\u003eA decade ago brands relied on mainstream media and celebrities to endorse them, but now each brand needs a sound strategy that involves traditional media, social media, influencers, micro-influencers, celebrities across all strata, and offline and online communities. So, for everyone that's in this game - whatever side they're on - the playing field has become complex and competitive, and this is where Srimoyi Bhattacharya comes in to help you get your \u003ci\u003ePitch Perfect\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eWhether you are starting a brand, have been running a company for decades, or are part of a large or small organisation that sells a product or service, this book is for you. In \u003ci\u003ePitch Perfect, \u003c\/i\u003e Srimoyi writes about the most valuable lessons she's learnt in her career that spans 15 years and three continents. \u003cp\u003e\u003c\/p\u003eWith inputs from Srimoyi's top clients, her network of editors, industry experts, and business heads, \u003ci\u003ePitch Perfect\u003c\/i\u003e is a must-have bible on brand building and communication for anyone interested in winning the Indian consumer.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e India Viking\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/15\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780670094493\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 324","brand":"Srimoyi Bhattacharya","offers":[{"title":"Default Title","offer_id":41839677636789,"sku":"9780670094493","price":22.91,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_902c11df-8ba4-4229-ae44-1a72cc62f88c.jpg?v=1646730632","url":"https:\/\/pastforward.org\/products\/pitch-perfect-how-to-create-a-brand-people-cannot-stop-talking-about-9780670094493","provider":"Past Forward","version":"1.0","type":"link"}