{"product_id":"phrases-that-sell-the-ultimate-phrase-finder-to-help-you-promote-your-products-services-and-ideas-9780809229772","title":"Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas","description":"\"An excellent 'ready reference' both for copywriters and for those entering the field.\" -- Robert Goldsborough, Special Projects Director \u003ci\u003eAdvertising Age\u003c\/i\u003e \"Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?\" -- Denny Hatch, Editor \u003ci\u003eTarget Marketing\u003c\/i\u003e Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is \u003ci\u003ePhrases That Sell\u003c\/i\u003e. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, \u003ci\u003ePhrases That Sell\u003c\/i\u003e covers everything, including those hard-to-describe product and service qualities and those product\/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: \u003cul\u003e \u003cli\u003e5,000+ sales phrases for consumer and business-to-business products and services \u003c\/li\u003e\n\u003cli\u003ea copywriter's primer called \"10 Basic Rules of Copywriting,\" with insider's tips on usage \u003c\/li\u003e\n\u003cli\u003ea special section on the seven steps to writing winning slogans \u003c\/li\u003e\n\u003cli\u003eExpert advice on how to target your message to specific audiences \u003c\/li\u003e\n\u003c\/ul\u003e Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. \u003ci\u003eWith Phrases That Sell\u003c\/i\u003e at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded \"writer's block.\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/02\/1998\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780809229772\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.82h x 8.56w x 0.51d","brand":"Edward Werz, Sally Germain","offers":[{"title":"Default Title","offer_id":42924926468277,"sku":"9780809229772","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_be081adc-2b4d-4628-bd8c-d39d809866cb.jpg?v=1687841523","url":"https:\/\/pastforward.org\/products\/phrases-that-sell-the-ultimate-phrase-finder-to-help-you-promote-your-products-services-and-ideas-9780809229772","provider":"Past Forward","version":"1.0","type":"link"}