{"product_id":"pharma-and-profits-balancing-innovation-medicine-and-drug-prices-9781119881339","title":"Pharma and Profits: Balancing Innovation, Medicine, and Drug Prices","description":"\u003cp\u003e\u003cb\u003eHigh-level commentary on various facets of the pharmaceutical industry from a key leader in the field\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThis book clearly explains the value that the pharmaceutical industry offers to society which is often underreported against the more negative topic of high drug prices. It also offers an overview for drug discovery and development professionals, highlighting the challenges that such drug hunters should be aware of when developing new drugs. Case studies to illustrate topics like hepatitis C, mRNA vaccines, insulin, and price controls are included to aid in seamless reader comprehension. \u003c\/p\u003e\u003cp\u003eWritten by John LaMattina, former president of Pfizer Global Research and Development and well-known speaker and writer for the pharma industry, sample topics covered and questions explored within the work include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eFiscal consequences of curing hepatitis C\u003c\/li\u003e \u003cli\u003emRNA vaccines and the race for a cure\u003c\/li\u003e \u003cli\u003eWhy the government does not deserve a piece of Biopharma's profits\u003c\/li\u003e \u003cli\u003ePaying for drugs whose ultimate value is unknown\u003c\/li\u003e \u003cli\u003eThe impact of reduced revenues on R\u0026amp;D\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book is a must-read for biopharmaceutical professionals and executives who wish to gain high-level insight into key challenges that must be first understood, then overcome, within the pharmaceutical industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/20\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119881339\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003c\/p\u003e","brand":"John L. Lamattina","offers":[{"title":"Default Title","offer_id":42223006253237,"sku":"9781119881339","price":25.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_364b1aab-d9c8-4e64-9f35-f1df82b4f245.jpg?v=1655779879","url":"https:\/\/pastforward.org\/products\/pharma-and-profits-balancing-innovation-medicine-and-drug-prices-9781119881339","provider":"Past Forward","version":"1.0","type":"link"}