{"product_id":"persuasive-40-lessons-in-communicating-for-the-common-good-9781647124656","title":"Persuasive: 40 Lessons in Communicating for the Common Good","description":"\u003cp\u003e\u003cb\u003eA novel model for planning effective communications campaigns\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCommunications is a fast-growing profession. The need to create, edit, translate, and disseminate information through a variety of different platforms is creating an increased demand for people with these skills.\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePersuasive\u003c\/i\u003e introduces the Persuasion Matrix, a model for planning communication campaigns based in persuasion research. Marrianne McMullen draws on her wide-ranging and high-profile career to share her hard-earned wisdom gleaned from her work as a journalist, with labor unions, with DC public schools, and on President Barack Obama's campaigns; she also served as an appointee in both his terms. McMullen tracks decades of research, providing a series of intricate and diverse case studies about workplace and relevant social issues. Persuasion theory and research is woven throughout the professional narratives and each career story closes with key lessons in communications. Persuasive guides researchers and practitioners to a point of reflection on the true value of engaged scholarship and communication activism.\u003c\/p\u003e\u003cp\u003eHighly engaging and concise, \u003ci\u003ePersuasive\u003c\/i\u003e is a professional memoir that provides 40 lessons in communications for managers, communicators in public or nonprofit sectors, and students of communications.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Georgetown University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781647124656\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192","brand":"Marrianne McMullen","offers":[{"title":"Default Title","offer_id":44241028612277,"sku":"9781647124656","price":25.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_e8ec846a-fc27-4ac8-8a57-863186f36c8d.jpg?v=1717470574","url":"https:\/\/pastforward.org\/products\/persuasive-40-lessons-in-communicating-for-the-common-good-9781647124656","provider":"Past Forward","version":"1.0","type":"link"}