{"product_id":"persuasion-convincing-others-when-facts-dont-seem-to-matter-9780143133483","title":"Persuasion: Convincing Others When Facts Don't Seem to Matter","description":"\u003cb\u003e\u003cb\u003eThe secrets to persuading anyone, at work and in life, from a top communication strategist\u003c\/b\u003e.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion \u003ci\u003emust happen\u003c\/i\u003e. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. \u003cp\u003e\u003c\/p\u003eSo, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that. \u003cp\u003e\u003c\/p\u003eAmong the counterintuitive secrets you'll learn: \u003cbr\u003e \u003cb\u003e*\u003c\/b\u003e It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even \u003ci\u003ethem\u003c\/i\u003e).\u003cbr\u003e \u003cb\u003e*\u003c\/b\u003e Logic alone doesn't work. Stories and emotions are what move us most.\u003cbr\u003e \u003cb\u003e*\u003c\/b\u003e When communicating in a crisis, our first instinct is almost always wrong. \u003cp\u003e\u003c\/p\u003eFilled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, \u003ci\u003ePersuasion\u003c\/i\u003e will help you hone your message and craft your narrative in order to get heard and get results.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Tarcherperigee\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780143133483\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.30w x 0.80d","brand":"Lee Hartley Carter","offers":[{"title":"Default Title","offer_id":36634944897180,"sku":"9780143133483","price":20.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_0f7e0e47-778b-49af-8fae-b50ea03653af.jpg?v=1603838096","url":"https:\/\/pastforward.org\/products\/persuasion-convincing-others-when-facts-dont-seem-to-matter-9780143133483","provider":"Past Forward","version":"1.0","type":"link"}