{"product_id":"personal-benchmark-website-9781118963326","title":"Personal Benchmark + Website","description":"\u003cp\u003eIn \u003ci\u003ePersonal Benchmark: Integrating Behavioral Finance and Investment Management\u003c\/i\u003e, Chuck Widger and Dr. Daniel Crosby outline the ways in which a program of embedded behavioral finance, fueled by what matters most to you, can be your protection against irrational financial behavior. Along the way, you'll learn how to improve your investment experience, increase returns formerly sacrificed to misbehavior, and worry less about The Economy as you become increasingly focused on My Economy.\u003c\/p\u003e \u003cp\u003eWelcome to a new way of investing, a new paradigm for conceptualizing wealth, and a system of turning emotion from your portfolio's worst enemy into its best friend \u003c\/p\u003e \u003cp\u003eIn this new model, risk is simply the likelihood that we will underperform our dreams. Irrationality is acting in ways that thwart our ability to reach those dreams. And the optimal portfolio is not the one that generates the highest return in abstraction, it is the one that helps us meet our goals without killing our nerves before we get there.\u003c\/p\u003e \u003cp\u003eThis book gives advisors the tools needed to effectively communicate the design and execution of the Personal Benchmark solution.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/20\/2014\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118963326\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 1.10d","brand":"Charles Widger, Daniel Crosby","offers":[{"title":"Default Title","offer_id":41993035874485,"sku":"9781118963326","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_f4c8049f-1818-4942-969f-655a267feeb2.jpg?v=1648522822","url":"https:\/\/pastforward.org\/products\/personal-benchmark-website-9781118963326","provider":"Past Forward","version":"1.0","type":"link"}