{"product_id":"permission-marketing-turning-strangers-into-friends-and-friends-into-customers-9780684856360","title":"Permission Marketing: Turning Strangers Into Friends and Friends Into Customers","description":"The man \u003ci\u003eBusiness Week\u003c\/i\u003e calls the ultimate entrepreneur for the Information Age explains Permission Marketing--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. \u003cp\u003e\u003c\/p\u003eWhether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. \u003cp\u003e\u003c\/p\u003e Instead of annoying potential customers by interrupting their most coveted commodity--time--\u003ci\u003ePermission Marketing\u003c\/i\u003e offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, \u003ci\u003e Permission Marketing\u003c\/i\u003e enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/06\/1999\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780684856360\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.72h x 5.78w x 0.97d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eBusiness Connections\u003c\/i\u003e 09\/01\/1999 pg. 18\u003cbr\u003e","brand":"Seth Godin","offers":[{"title":"Default Title","offer_id":36639961448604,"sku":"9780684856360","price":23.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_9db6aeaa-8f82-409e-8715-6e568b407e70.jpg?v=1603851029","url":"https:\/\/pastforward.org\/products\/permission-marketing-turning-strangers-into-friends-and-friends-into-customers-9780684856360","provider":"Past Forward","version":"1.0","type":"link"}