{"product_id":"pay-attention-how-to-get-keep-and-use-attention-to-grow-your-business-9781637422649","title":"Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business","description":"\u003cp\u003e\u003cb\u003eGetting, keeping, and using attention is one of the hardest and most important challenges for marketers today.\u003c\/b\u003e People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook\/Instagram, family, friends, politics, the list goes on.\u003c\/p\u003e\u003cp\u003eMarketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.\u003c\/p\u003e\u003cp\u003eThe result is the one thing all brands need today: \u003cb\u003eSustained attention from the people who matter most.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/06\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637422649\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d","brand":"Cassandra M. Bailey, Dana M. Schmidt","offers":[{"title":"Default Title","offer_id":42314622140597,"sku":"9781637422649","price":22.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a48c6ffe-aa8a-4ba6-b538-54c3b8acdfee.jpg?v=1659411720","url":"https:\/\/pastforward.org\/products\/pay-attention-how-to-get-keep-and-use-attention-to-grow-your-business-9781637422649","provider":"Past Forward","version":"1.0","type":"link"}