{"product_id":"patterns-in-brand-monitoring-a-scientific-approach-to-brand-protection-analysis-9781637427521","title":"Patterns in Brand Monitoring: A Scientific Approach to Brand Protection Analysis","description":"\u003cp\u003e\u003cb\u003eThe Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous.\u003c\/b\u003e With two-thirds of the global population online, brand protection is no longer just an option for corporations.\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePatterns in Brand Monitoring\u003c\/i\u003e considers the ways in which a scientific approach can be applied to the analysis of brand protection data, essential for filtering and prioritizing the results and yielding insights into trends and patterns in infringement activity.\u003c\/p\u003e\u003cp\u003eThroughout the book, technical definitions and formulations of key ideas are presented in information boxes and are illustrated by the use of real case studies.\u003c\/p\u003e\u003cp\u003eThe book is of relevance to stakeholders responsible for brand protection, intellectual property management, marketing or digital services in any organization, and to anyone with a general interest in the industry. It illustrates how an effective analysis approach can build efficiencies into a brand protection program, provide guidance on areas of focus, and demonstrate return on investment.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637427521\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 308\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.65d","brand":"David N. Barnett","offers":[{"title":"Default Title","offer_id":51280869523637,"sku":"9781637427521","price":35.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_269f3a4c-2f08-495f-9e62-408de378d11e.jpg?v=1751469515","url":"https:\/\/pastforward.org\/products\/patterns-in-brand-monitoring-a-scientific-approach-to-brand-protection-analysis-9781637427521","provider":"Past Forward","version":"1.0","type":"link"}