{"product_id":"palace-product-descriptions-the-selected-archive-9781838665845","title":"Palace Product Descriptions, the Selected Archive","description":"\u003cul\u003e\n\u003cli\u003e\u003cb\u003e98%\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eEVERY GOOD DESCRIPTION\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003ePALACE HAVE EVER DONE\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eIN ONE ROWDY HARDBACK\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003e2% SOME RUBBISH ONES ALSO\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePhaidon presents\u003ci\u003ePalace Product Descriptions: The Selected Archive, \u003c\/i\u003e the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described - have earned a cult following, with readers hooked on every line.\u003c\/p\u003e\u003cp\u003eAuthored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTRENDSETTER\u003c\/li\u003e\n\u003cli\u003eDON'T THINK SO MATE\u003c\/li\u003e\n\u003cli\u003eYOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP\u003c\/li\u003e\n\u003cli\u003eWITH YOUR EYES CLOSED\u003c\/li\u003e\n\u003cli\u003eCOVERED IN GLUE\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCollected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points - the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.\u003c\/p\u003e\u003cp\u003eAt once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Phaidon Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/09\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781838665845\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 7.00w x 1.70d","brand":"Palace Skateboards, Lev Tanju","offers":[{"title":"Default Title","offer_id":42496068288693,"sku":"9781838665845","price":42.46,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_be97337d-ee8d-4c1d-8348-cad6f6e76329.jpg?v=1667920658","url":"https:\/\/pastforward.org\/products\/palace-product-descriptions-the-selected-archive-9781838665845","provider":"Past Forward","version":"1.0","type":"link"}