{"product_id":"outcast-cook-versus-the-city-9781738452309","title":"Outcast: Cook Versus the City","description":"\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e\"A great new voice in narrative non-fiction\" Celia Walden, Daily Telegraph\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\"A gripping true-life takeover drama\" Martin Vander Weyer, The Spectator\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\"A fascinating cast of characters\" Andy Bounds, Financial Times\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\"A hugely enjoyable book\" The Yorkshire Post\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eOutcast tells the true story of a maverick Yorkshire industrialist who fights back against the City of London and media establishment to protect the manufacturing company founded by his Victorian forefathers from a raiding party backed by powerful financial institutions.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAndrew Cook overcomes a childhood blighted by tragedy to transform a failing steel company into a successful defence manufacturer. But his refusal to compromise with City codes leaves the business vulnerable to attack.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe hostile takeover bid dominated the national business news at the end of the last Conservative government in 1996-97, a period of social, economic and political change and the dawn of a new era in Britain.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eOutcast is written by journalist and communications consultant Bernard Ginns, a former business editor of the Yorkshire Post, and brings to life one of the hardest-fought corporate battles of modern times.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePraise for Outcast: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCelia Walden, US editor-at-large at the Daily Telegraph and Richard and Judy Book Club author\u003c\/strong\u003e, said: \"A great new voice in narrative nonfiction. Tense, taut and beautifully paced. I read it in one sitting.\"\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMartin Vander Weyer, business editor of The Spectator\u003c\/strong\u003e, said: \"Bernard Ginns has written a gripping true-life takeover drama with a complex protagonist, Andrew Cook, at its centre: this is the cut and thrust of business, in and out of the City of London, as it really happens.\"\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAndy Bounds, EU correspondent at the Financial Times\u003c\/strong\u003e, said: \"Outcast takes you inside one of the toughest takeover battles in the merger boom of the late 1990s... It is populated by a fascinating cast of characters from the City and the media.\"\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGarry Wilson, managing partner of private equity investor Endless LLP, \u003c\/strong\u003e said: \"Andrew Cook has a unique approach and is one of the most interesting people in British business... A fascinating story well told by Bernard Ginns. Read and learn.\"\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMark Casci, ex-business editor of the Yorkshire Post, \u003c\/strong\u003e said: \"This is a hugely enjoyable book... I thoroughly recommend it to anyone with an interest in business, modern history and underdog stories.\"\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bernard Ginns\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/23\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781738452309\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 270\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.61d","brand":"Bernard Ginns","offers":[{"title":"Default Title","offer_id":43600220225717,"sku":"9781738452309","price":11.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_28c2c501-1d03-4d18-97a6-b724c04a2e50.jpg?v=1707206062","url":"https:\/\/pastforward.org\/products\/outcast-cook-versus-the-city-9781738452309","provider":"Past Forward","version":"1.0","type":"link"}