{"product_id":"original-by-design-a-brand-so-authentic-it-sells-itself-9798995928126","title":"Original By Design: A brand so authentic, it sells itself","description":"\u003cp\u003eYou were not designed to fit a mold. You were designed to break one.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003eIf you have ever felt pressure to water down your voice, chase what is trending, or perform a version of yourself that does not feel real, \u003cem\u003eOriginal By Design\u003c\/em\u003e was written for you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003eAuthor and brand builder \u003cstrong\u003eJaclynn Buchanan\u003c\/strong\u003e makes a bold declaration: your authenticity is not your obstacle. It is your greatest competitive advantage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003eDrawing from over fifteen years of experience helping creators, entrepreneurs, and everyday people build brands rooted in who they actually are, Buchanan delivers a faith-forward, practical guide for anyone ready to stop performing and start building something completely and unapologetically theirs.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eInside you will discover: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eHow to identify the unique gifts God placed in you and build a brand around them\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eA step-by-step framework for defining your identity, your voice, and your mission\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eHow to show up consistently and grow an audience that genuinely connects with you\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eProven strategies for monetizing your authentic brand without selling out\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eHow to adapt and evolve while staying true to your core\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eThe inner work that separates creators who last from those who burn out\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eWhy legacy matters more than likes and how to build for both\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003eWhether you are building a global platform, growing a small business, navigating a career shift, or learning to show up as the most honest version of yourself, these principles work in every room you walk into.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003eYour gifts were placed in you on purpose. It is time to build something that proves it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Buchanan Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/08\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798995928126\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Jaclynn Buchanan","offers":[{"title":"Default Title","offer_id":52537395118261,"sku":"9798995928126","price":22.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_ebdee62d-24d9-4ea8-b011-ec10ec6b830f.jpg?v=1779169361","url":"https:\/\/pastforward.org\/products\/original-by-design-a-brand-so-authentic-it-sells-itself-9798995928126","provider":"Past Forward","version":"1.0","type":"link"}