{"product_id":"optimum-type-custom-typography-design-and-application-9788417656249","title":"Optimum Type: Custom Typography Design and Application","description":"\u003cp\u003eWhen we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. \u003c\/p\u003e \u003cp\u003eThis publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hoaki\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/14\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9788417656249\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.40h x 8.50w x 1.00d","brand":"Wang Shaoqiang","offers":[{"title":"Default Title","offer_id":42835653066933,"sku":"9788417656249","price":50.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_e189dfc4-8f50-441d-b393-ec7db880a058.jpg?v=1681225440","url":"https:\/\/pastforward.org\/products\/optimum-type-custom-typography-design-and-application-9788417656249","provider":"Past Forward","version":"1.0","type":"link"}