{"product_id":"optichannel-retail-beyond-the-digital-hysteria-develop-and-implement-a-winning-strategy-as-a-retailer-or-brand-manufacturer-9789401459501","title":"Optichannel Retail. Beyond the Digital Hysteria: Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer","description":"The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities. In the meantime, new technologies are heralding the next phase of seismic change. In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lannoo Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/31\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9789401459501\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 326\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.60w x 1.00d","brand":"Gino Van Ossel","offers":[{"title":"Default Title","offer_id":52403519717557,"sku":"9789401459501","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_97391a25-cf17-4e0e-a95f-ad66626657a7.jpg?v=1774969519","url":"https:\/\/pastforward.org\/products\/optichannel-retail-beyond-the-digital-hysteria-develop-and-implement-a-winning-strategy-as-a-retailer-or-brand-manufacturer-9789401459501","provider":"Past Forward","version":"1.0","type":"link"}