{"product_id":"on-message-how-a-compelling-narrative-will-make-your-organization-succeed-9781620453728","title":"On Message: How a Compelling Narrative Will Make Your Organization Succeed","description":"\u003cb\u003eA groundbreaking, step-by-step guide on how to master a powerful narrative, get your point across, and achieve long-term results in your business, nonprofit, or campaign.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a \"narrative.\" But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eOn Message\u003c\/i\u003e solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication. \u003cp\u003e\u003c\/p\u003e Drawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, \u003ci\u003eOn Message \u003c\/i\u003eprovides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will: \u003cp\u003e\u003c\/p\u003e -Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;\u003cbr\u003e -Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;\u003cbr\u003e -Stop wasting time and energy gathering unnecessary facts and data that don't advance their message; and\u003cbr\u003e -Get results faster by using narrative as a productive tool that will fuel success. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Turner\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/17\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781620453728\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.95h x 6.09w x 0.55d\u003cbr\u003e\u003cb\u003eAward:\u003c\/b\u003e Axiom Business Book Awards - Silver Medal Winner","brand":"Zach Friend","offers":[{"title":"Default Title","offer_id":41481207054517,"sku":"9781620453728","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_34d661e6-b5ab-401e-ab7f-10610eb007be.jpg?v=1640729205","url":"https:\/\/pastforward.org\/products\/on-message-how-a-compelling-narrative-will-make-your-organization-succeed-9781620453728","provider":"Past Forward","version":"1.0","type":"link"}