{"product_id":"on-brand-shape-your-narrative-share-your-vision-shift-their-perception-9781454949077","title":"On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.","description":"\u003cp\u003e\u003cb\u003eAs seen on\u003ci\u003e GOOD MORNING AMERICA\u003c\/i\u003e and in \u003ci\u003eHARVARD BUSINESS REVIEW\u003c\/i\u003e BEST BOOK of 2023: Awarded by American Book Fest in Business: Marketing and Adverting\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom bestselling author Aliza Licht, \u003ci\u003eOn Brand \u003c\/i\u003eis part career book, part personal growth guide and will help you answer the question: What's on brand for you? Ideal for anyone seeking personal development to help them level up, pivot professionally, or for support through a transition.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. \u003c\/p\u003e\u003cp\u003e In a world where the lines between personal and professional are blurred and we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success, and can determine which opportunities are presented to you, or handed to someone else. \u003c\/p\u003e\u003cp\u003e This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand--it's for anyone who wants to affect the way people perceive them and feel proud when they hear the words \"that's so on brand for you.\" \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis personal branding book has the best practices for anyone-whether you're just starting to consider your personal brand or have decided to rebrand yourself-to help you engage the world, to be known and understood so you can prosper professionally, personally, and financially. It's the new\u003ci\u003e What Color is Your Parachute \u003c\/i\u003ebook for graduates seeking career help relevant to the social media generation, and new leadership books for the remote work employee wanting to establish influence in today's virtual workplace.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Union Square \u0026amp; Co.\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/16\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781454949077\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304","brand":"Aliza Licht","offers":[{"title":"Default Title","offer_id":43766739796149,"sku":"9781454949077","price":16.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_86e75a27-5117-40a1-923b-c382781ad45a.jpg?v=1710817879","url":"https:\/\/pastforward.org\/products\/on-brand-shape-your-narrative-share-your-vision-shift-their-perception-9781454949077","provider":"Past Forward","version":"1.0","type":"link"}