{"product_id":"omni-personal-luxury-how-to-transform-your-luxury-business-for-the-digital-age-9783030857714","title":"Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age","description":"\u003cp\u003eRapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.\u003c\/p\u003e \u003cp\u003eTaking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization's ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey.\u003c\/p\u003e \u003cp\u003eThis book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/04\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9783030857714\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.43d","brand":"Rebecca Schmitt, Arnaud Rossi, Albert Bensoussan","offers":[{"title":"Default Title","offer_id":42935244751029,"sku":"9783030857714","price":46.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_5b3198bc-ff3f-4d49-950e-30efae567d9e.jpg?v=1688487174","url":"https:\/\/pastforward.org\/products\/omni-personal-luxury-how-to-transform-your-luxury-business-for-the-digital-age-9783030857714","provider":"Past Forward","version":"1.0","type":"link"}