{"product_id":"ogilvy-on-advertising-9780394729039","title":"Ogilvy on Advertising","description":"\u003cb\u003eA candid and indispensable primer on all aspects of advertising from the man \u003ci\u003eTime \u003c\/i\u003ehas called \"the most sought after wizard in the business.\" \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e Told with brutal candor and prodigal generosity, David Ogilvy reveals: \u003cp\u003e\u003c\/p\u003e- How to get a job in advertising\u003cbr\u003e- How to choose an agency for your product\u003cbr\u003e- The secrets behind advertising that \u003ci\u003eworks\u003c\/i\u003e\u003cbr\u003e- How to write successful copy--and get people to read it\u003cbr\u003e- Eighteen miracles of research\u003cbr\u003e- What advertising can do for charities \u003cp\u003e\u003c\/p\u003e And much, much more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vintage\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/12\/1985\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780394729039\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.34lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.70h x 7.40w x 0.58d","brand":"David Ogilvy","offers":[{"title":"Default Title","offer_id":36636988637340,"sku":"9780394729039","price":25.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_c7296896-8138-47d0-a197-37cca7452eb3.jpg?v=1603843560","url":"https:\/\/pastforward.org\/products\/ogilvy-on-advertising-9780394729039","provider":"Past Forward","version":"1.0","type":"link"}