{"product_id":"now-all-we-need-is-a-title-famous-book-titles-and-how-they-got-that-way-9780393314366","title":"Now All We Need Is a Title: Famous Book Titles and How They Got That Way","description":"Andre Bernard has researched the stories behind more than one hundred of the most famous titles in the English language to produce a fascinating volume rich in literary anecdote and publishing lore. The Great Gatsby was almost titled Trimalchio in West Egg, while some unknown editor told William L. Shirer, \"Please God, don't ask us to publish a book called The Rise and Fall of the Third Reich.\" It's a wonderful romp among the literary monuments.Raymond Chandler to Alfred A. Knopf: \"I'm trying to think of a good title for you to want me to change.\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e W. W. Norton \u0026amp; Company\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/17\/1996\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780393314366\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.96h x 5.06w x 0.36d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eBooklist\u003c\/i\u003e 06\/01\/2001 pg. 1920\u003cbr\u003e","brand":"Andr\u0026#233; Bernard","offers":[{"title":"Default Title","offer_id":39579172634805,"sku":"9780393314366","price":15.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_47c0e57c-148d-4585-89b7-a3f15fe1f933.jpg?v=1617079020","url":"https:\/\/pastforward.org\/products\/now-all-we-need-is-a-title-famous-book-titles-and-how-they-got-that-way-9780393314366","provider":"Past Forward","version":"1.0","type":"link"}