{"product_id":"new-product-development-for-dummies-9780470117705","title":"New Product Development for Dummies","description":"The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. \u003cp\u003eWritten for small business owners and entrepreneurs looking for an inside track on new product development, \u003ci\u003eNew Product Development for Dummies\u003c\/i\u003e offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21\u003csup\u003est\u003c\/sup\u003e century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDeveloping a winning NPD strategy\u003c\/li\u003e \u003cli\u003eGenerating bold new ideas for products and services\u003c\/li\u003e \u003cli\u003eUnderstanding what your customers really want\u003c\/li\u003e \u003cli\u003eKeeping projects on track, on budget, and on-time\u003c\/li\u003e \u003cli\u003eBuilding effective cross-functional teams\u003c\/li\u003e \u003cli\u003ePlanning and executing a blockbuster launch\u003c\/li\u003e \u003cli\u003eCollaborating with global partners\u003c\/li\u003e \u003cli\u003eMaximizing your chances for success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNo matter what size or type of business you're in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e For Dummies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2007\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470117705\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 357\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.30w x 0.90d","brand":"Robin Karol, Beebe Nelson","offers":[{"title":"Default Title","offer_id":38210803007669,"sku":"9780470117705","price":18.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_8a978088-0ccb-44d9-8c0d-aefcf840d1d5.jpg?v=1610426868","url":"https:\/\/pastforward.org\/products\/new-product-development-for-dummies-9780470117705","provider":"Past Forward","version":"1.0","type":"link"}