{"product_id":"neuromarketing-for-dummies-9781118518588","title":"Neuromarketing For Dummies","description":"\u003cp\u003e\u003cb\u003eLearn how to use neuromarketing and understand the science behind it \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? \u003ci\u003eNeuromarketing For Dummies\u003c\/i\u003e goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow neuromarketing works\u003c\/li\u003e \u003cli\u003eInsights from the latest neuromarketing research\u003c\/li\u003e \u003cli\u003eHow to apply neuromarketing strategies to any level of advertising or marketing, on any budget\u003c\/li\u003e \u003cli\u003ePractical techniques to help your customers develop bonds with your products and services\u003c\/li\u003e \u003cli\u003eThe ethics of neuromarketing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eNeuromarketing for Dummies\u003c\/i\u003e demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e John Wiley \u0026amp; Sons\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/31\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118518588\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 408\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.58h x 7.02w x 0.92d","brand":"Genco, Pohlmann, Steidl","offers":[{"title":"Default Title","offer_id":36648201191580,"sku":"9781118518588","price":19.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_807f5f22-3b83-4da7-9077-3c711f9d0230.jpg?v=1603869401","url":"https:\/\/pastforward.org\/products\/neuromarketing-for-dummies-9781118518588","provider":"Past Forward","version":"1.0","type":"link"}