{"product_id":"navigating-the-new-normal-how-new-small-companies-can-succeed-despite-economic-uncertainty-9781637420201","title":"Navigating the New Normal: How New \u0026 Small Companies Can Succeed Despite Economic Uncertainty","description":"\u003cb\u003eThis book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities, most of which didn't even exist a generation ago.\u003c\/b\u003e\u003cp\u003eNo one will forget the year 2020.\u003c\/p\u003e\u003cp\u003eThe year that a pandemic shut down social, work, and public contact.\u003c\/p\u003e\u003cp\u003eThere are two particular changes that have had a pronounced effect on business and finance, which this book will provide the guidance currently lacking in traditional business school texts.\u003c\/p\u003e\u003cp\u003eThe first is the change from commuting to work to sheltering-in-place, with students and professionals on videoconferencing apps such as Zoom. Likely a lasting change, we can expect many office spaces will remain empty and many businesses will stick with the new work-from-home change.\u003c\/p\u003e\u003cp\u003eThe second change is that the younger generation is the first to suffer a setback in terms of the standard of living compared to their parents. Not only do more than half of Americans have less than $1,000 in savings, but they eschew traditional corporate cubicles, preferring instead to juggle multiple and new 'hustles and side gigs.'\u003c\/p\u003e\u003cp\u003eThis book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities, most of which didn't even exist a generation ago.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/08\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637420201\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 150\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.28d","brand":"Rodd Mann","offers":[{"title":"Default Title","offer_id":39579991736501,"sku":"9781637420201","price":24.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_3930a12f-07ef-42df-9286-03f9d7b11979.jpg?v=1617083865","url":"https:\/\/pastforward.org\/products\/navigating-the-new-normal-how-new-small-companies-can-succeed-despite-economic-uncertainty-9781637420201","provider":"Past Forward","version":"1.0","type":"link"}