{"product_id":"navigating-asean-proven-strategies-for-consumer-goods-from-scholar-practitioners-9789819697007","title":"Navigating ASEAN: Proven Strategies for Consumer Goods from Scholar-Practitioners","description":"This book offers a unique fusion of cultural intelligence and practical strategy for navigating Indonesia's fast-evolving consumer goods sector. Rooted in the scholar-practitioner ethos, it draws on field-tested frameworks and decades of hands-on experience to decode the complexities of doing business in one of Southeast Asia's most dynamic markets. Central to this exploration is the use of ethnographic marketing research -- a powerful tool that reveals nuanced consumer behaviours across Indonesia's richly diverse cultural landscape. By examining real-world case studies and emergent market trends, the authors provide a roadmap for aligning leadership, strategy, and local insights. \u003cp\u003eReaders will gain valuable knowledge on how to apply concepts such as emergent planning and complex adaptive systems within a culturally embedded business context. These innovative perspectives bridge theory and practice, equipping executives, entrepreneurs, and marketers with actionable strategies to thrive amid volatility, cultural diversity, and rapid economic transformation.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/27\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9789819697007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 125\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.70h x 6.00w x 0.60d","brand":"Rudolf Tjandra,Amalia E. Maulana","offers":[{"title":"Default Title","offer_id":52107832819893,"sku":"9789819697007","price":38.24,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_11c8de35-96b1-482c-967b-2daa3f0aa659.jpg?v=1765862607","url":"https:\/\/pastforward.org\/products\/navigating-asean-proven-strategies-for-consumer-goods-from-scholar-practitioners-9789819697007","provider":"Past Forward","version":"1.0","type":"link"}