{"product_id":"myths-of-social-media-dispel-the-misconceptions-and-master-social-media-9781398607781","title":"Myths of Social Media: Dispel the Misconceptions and Master Social Media","description":"\u003cp\u003e\u003cb\u003eEveryone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24\/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In \u003cb\u003e\u003ci\u003eMyths of Social Media\u003c\/i\u003e, \u003c\/b\u003edigital consultant \u003cb\u003eMichelle Carvill \u003c\/b\u003eand workplace psychologist \u003cb\u003eIan MacRae \u003c\/b\u003edismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, \u003cb\u003e\u003ci\u003eMyths of Social Media\u003c\/i\u003e \u003c\/b\u003edebunks the most commonly held myths and shows you how to use social media effectively for work and at work. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the Business Myths series...\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e The \u003cb\u003e\u003ci\u003eBusiness Myths\u003c\/i\u003e\u003c\/b\u003e series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781398607781\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304","brand":"Michelle Carvill, Ian MacRae","offers":[{"title":"Default Title","offer_id":42389531230389,"sku":"9781398607781","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_83f9fc07-d7f3-44ad-81f4-16748cce2005.jpg?v=1663681842","url":"https:\/\/pastforward.org\/products\/myths-of-social-media-dispel-the-misconceptions-and-master-social-media-9781398607781","provider":"Past Forward","version":"1.0","type":"link"}