{"product_id":"myths-of-branding-dispel-the-misconceptions-and-become-a-brand-expert-9781398608177","title":"Myths of Branding: Dispel the Misconceptions and Become a Brand Expert","description":"\u003cp\u003e\u003cb\u003eA brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eMyths of Branding\u003c\/b\u003e\u003c\/i\u003e, written by renowned branding experts \u003cb\u003eAndy Milligan\u003c\/b\u003e and \u003cb\u003eSimon Bailey, \u003c\/b\u003e explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth. \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eMyths of Branding\u003c\/b\u003e \u003c\/i\u003euses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the Business Myths series...\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e The \u003cb\u003e\u003ci\u003eBusiness Myths\u003c\/i\u003e\u003c\/b\u003e series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781398608177\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.88d","brand":"Simon Bailey, Andy Milligan","offers":[{"title":"Default Title","offer_id":42429274489013,"sku":"9781398608177","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_84b7f469-99cf-4468-b7eb-366fc43a3c36.jpg?v=1664893885","url":"https:\/\/pastforward.org\/products\/myths-of-branding-dispel-the-misconceptions-and-become-a-brand-expert-9781398608177","provider":"Past Forward","version":"1.0","type":"link"}