{"product_id":"moxie-9781467116565","title":"Moxie","description":"\u003cp\u003e\u003cb\u003eUnless you're from New England, you may not know the expression \"He's got a lot of moxie \" came from a bittersweet patent medicine turned soda.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThe expression is taken to mean that one has nerve, vigor, and grit. The soda pop originally called Moxie Nerve Food was guaranteed to cure nervous exhaustion and a host of associated ailments. First bottled in 1885, today it is the official soft drink of the state of Maine and still enjoyed by many. This book chronicles Moxie's rich history and brilliant marketing breakthroughs as well as some corporate misfortunes and rebounds along the way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Arcadia Publishing (SC)\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/13\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781467116565\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.50w x 0.30d","brand":"Dennis Sasseville, Merrill Lewis","offers":[{"title":"Default Title","offer_id":36652026888348,"sku":"9781467116565","price":21.24,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_4b9c9490-48fc-4fe0-bb68-51aad504d1b9.jpg?v=1603879045","url":"https:\/\/pastforward.org\/products\/moxie-9781467116565","provider":"Past Forward","version":"1.0","type":"link"}