{"product_id":"monster-transformation-conquer-your-digital-fears-be-ai-ready-and-focus-on-what-matters-to-your-organization-9781394313709","title":"Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization","description":"\u003cp\u003e\u003cb\u003eA hands-on approach to preparing your company for AI-powered digital transformation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eMonster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization\u003c\/i\u003e, a team of veteran digital leaders delivers an expert framework to digital transformation that focuses on the competencies your employees will need to have--and develop--to enable your organization to function in a world defined by generative artificial intelligence. \u003ci\u003eMonster Transformation\u003c\/i\u003e blends actionable insights, real-world case studies, and immediately recognizable organizational behaviors that can either move forward or derail transformation in the age of AI.\u003c\/p\u003e \u003cp\u003eWhether you are leading, a part of, supporting or interested in organizational transformation, this book challenges conventional thought on dealing with transformation, provides insights on how and why barriers to effective change arise and pragmatic mechanisms to address challenges, diminish barriers and leverage employees. You'll also find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eExamples of transformation blockers and obstacles, as well as the steps you need to take to eliminate and overcome them\u003c\/li\u003e \u003cli\u003eReal-world insights from interviews with transformation leaders across industries and organizational layers\u003c\/li\u003e \u003cli\u003e10 incisive case studies from well-known brands including Ferrari, Instacart, Patagonia, Brooks Running, and Calm, hands-on scenarios, chapter exercises, and actionable takeaways you can apply immediately at your own organization\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for managers, executives, and other business leaders, \u003ci\u003eMonster Transformation \u003c\/i\u003eoffers a practical approach for implementing the world's newest, most exciting technologies in your company. With a foreword by Shellye Archambeau, bestselling author of \u003ci\u003eUnapologetically Ambitious\u003c\/i\u003e, \u003ci\u003eMonster Transformation\u003c\/i\u003e is a no-BS humanistic take on how organizations can adapt and thrive in a chaotic and turbulent environment.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/23\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781394313709","brand":"Ari Lightman,Rafeh Masood,Gary Hirsch","offers":[{"title":"Default Title","offer_id":51924774551733,"sku":"9781394313709","price":29.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_5731d076-e9fd-4927-8694-f05aac53dc23.jpg?v=1761660863","url":"https:\/\/pastforward.org\/products\/monster-transformation-conquer-your-digital-fears-be-ai-ready-and-focus-on-what-matters-to-your-organization-9781394313709","provider":"Past Forward","version":"1.0","type":"link"}