{"product_id":"mom-inc-9781554686261","title":"Mom Inc.","description":"\u003cp\u003eFrom designing better baby shoes all the way to producingerotic videos, mompreneurs have been shaking up theworld of business even while working carpool to carpool. Formany women, self-employment is the answer to the challengeof combining work and family, which is why over 900,000 entrepreneursin Canada are women (many of them moms)--it'sone of the fastest growing segments of the Canadian economy.But starting a successful, lasting business isn't as simple as puttingdown the diaper bag and picking up a briefcase. Drawingon their own experiences as successful mompreneurs and thatof mompreneurs across Canada and the U.S., Amy Ballon andDanielle Botterell cover all the bases: \u003c\/p\u003e\u003cp\u003e- Deciding to take the plunge--is mompreneurship the answer?\u003cbr\u003e- Researching your business idea and developing a businessand marketing plan\u003cbr\u003e- Navigating the early stages of planning and financing\u003cbr\u003e- Balancing your business and family in the early stages and asyour business (and child) grows\u003cbr\u003e- Handling surprises and setbacks and managing growth\u003c\/p\u003e\u003cp\u003eWith informative sidebars and tips from Rebecca Reuber, Canada's leading expert on entrepreneurship, \u003cem\u003eMom Inc.\u003c\/em\u003e is afriendly and hands-on look at the truth about mompreneurshipand the challenges of juggling business and family, and an authoritativeguide on how to start and run a successful business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Collins\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/22\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781554686261\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.84d","brand":"Amy Ballon,Danielle Botterell,Rebecca Reuber","offers":[{"title":"Default Title","offer_id":52360405516469,"sku":"9781554686261","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_c2fc3887-6e73-4161-9119-0f08ea850097.jpg?v=1773720785","url":"https:\/\/pastforward.org\/products\/mom-inc-9781554686261","provider":"Past Forward","version":"1.0","type":"link"}