{"product_id":"mine-your-language-influence-engage-predict-9780143461623","title":"Mine Your Language: Influence, Engage, Predict","description":"Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make--from the brand name to the language of their annual reports to what they should or shouldn't say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like 'we' and 'you' can affect a firm's bottom line, how to spot a fake review online and much more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Random House India Pvt. Ltd\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/04\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780143461623\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352","brand":"Abhishek Borah","offers":[{"title":"Default Title","offer_id":44273762435253,"sku":"9780143461623","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_41aa1feb-c499-42d7-a0b0-b2a985912463.jpg?v=1718082409","url":"https:\/\/pastforward.org\/products\/mine-your-language-influence-engage-predict-9780143461623","provider":"Past Forward","version":"1.0","type":"link"}