{"product_id":"metadata-essentials-proven-techniques-for-book-marketing-and-discovery-9781513260907","title":"Metadata Essentials: Proven Techniques for Book Marketing and Discovery","description":"\u003cp\u003e\u003cb\u003e\". . . An essential, unique, and thoroughly 'user friendly' instructional reference and guide that should be an integral part of every author and every publisher's professional book marketing plan instructional reference collection.\" - Midwest Book Review\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMetadata Essentials: Proven Techniques for Book Marketing and Discovery\u003c\/i\u003e provides clear and easy-to-implement recommendations so you can focus your efforts on the industry's most relevant metadata. \u003c\/p\u003e\u003cp\u003eBased on direct feedback from retailers and librarians, \u003ci\u003eMetadata Essentials\u003c\/i\u003e unlocks insights into the value and real-life uses of the metadata you spend so many precious hours editing and curating. Because it does matter.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eEnhance the metadata that yields proven results\u003c\/li\u003e \u003cli\u003eBoost title discovery\u003c\/li\u003e \u003cli\u003eIncrease online conversion rates\u003c\/li\u003e \u003cli\u003eSave time and money\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Graphic Arts Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/05\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781513260907\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 132\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.52w x 0.50d","brand":"Jake Handy, Margaret Harrison","offers":[{"title":"Default Title","offer_id":39521194115253,"sku":"9781513260907","price":15.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_6645ee28-54fd-4659-a6f6-801411e64885.jpg?v=1616503804","url":"https:\/\/pastforward.org\/products\/metadata-essentials-proven-techniques-for-book-marketing-and-discovery-9781513260907","provider":"Past Forward","version":"1.0","type":"link"}