{"product_id":"merriams-guide-to-naming-9780982082935","title":"Merriam's Guide to Naming","description":"Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find: - What worked for the world's biggest brands - The key criteria of a great name - What common advice is nonsense that you should avoid - How to create, evaluate and implement your name - Navigate past the stumbling blocks that waste your tme and cost you money - Dealing with the challenge of domain names - Addressing complex issues such as how company names relate to product names, renaming, and naming for mergers and acquisitions - Now with expanded tools for finding names and creating new ideas Merriam's Guide to Naming provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Red Toad Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/15\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780982082935\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 122\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.26d","brand":"Lisa Merriam","offers":[{"title":"Default Title","offer_id":41489591009461,"sku":"9780982082935","price":12.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_c2872faf-e56a-45e1-9ef6-b9db56f588b0.jpg?v=1640913337","url":"https:\/\/pastforward.org\/products\/merriams-guide-to-naming-9780982082935","provider":"Past Forward","version":"1.0","type":"link"}