{"product_id":"mcdonalds-behind-the-arches-9780553347593","title":"McDonald's: Behind the Arches","description":"\u003cb\u003ePerfect for fans of \u003ci\u003eThe Founder, \u003c\/i\u003ethis is the real-life story of the world's premier entrepreneurial success.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e The growth of McDonald's worldwide continues to astonish. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. \u003cp\u003e\u003c\/p\u003e McDonald's has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods. \u003cp\u003e\u003c\/p\u003e Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bantam\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/1995\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780553347593\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 496\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.06w x 1.08d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 07\/10\/1995\u003cbr\u003e","brand":"John F. Love","offers":[{"title":"Default Title","offer_id":42916934582453,"sku":"9780553347593","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_47ea0468-7ed3-418a-b868-2410c2be1de5.jpg?v=1687274071","url":"https:\/\/pastforward.org\/products\/mcdonalds-behind-the-arches-9780553347593","provider":"Past Forward","version":"1.0","type":"link"}