{"product_id":"marketing-to-millennials-reach-the-largest-and-most-influential-generation-of-consumers-ever-9780814433225","title":"Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eMarketing to Millennials\u003c\/em\u003e is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe jokes at the Millennials' expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.\u003c\/p\u003e\u003cp\u003eBased on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eValue social networking and aren't shy about sharing opinions\u003c\/li\u003e\n\u003cli\u003eRefuse to remain passive consumers but expect to participate in product development and marketing\u003c\/li\u003e\n\u003cli\u003eDemand authenticity and transparency\u003c\/li\u003e\n\u003cli\u003eAre highly influential, swaying parents and peers\u003c\/li\u003e\n\u003cli\u003eAre not all alike; therefore, understanding key segments is invaluable\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eComplete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, \u003cem\u003eMarketing to Millennials\u003c\/em\u003e is the key to persuading the customers who will determine the bottom line for decades to come.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/02\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780814433225\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.27w x 0.83d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 05\/20\/2013\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 12\/01\/2013\u003cbr\u003e","brand":"Jeff Fromm,Christie Garton","offers":[{"title":"Default Title","offer_id":52491317870773,"sku":"9780814433225","price":21.21,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_2af4a79f-00bb-405f-aa5f-6a97528494e7.jpg?v=1777995717","url":"https:\/\/pastforward.org\/products\/marketing-to-millennials-reach-the-largest-and-most-influential-generation-of-consumers-ever-9780814433225","provider":"Past Forward","version":"1.0","type":"link"}