{"product_id":"marketing-reinventing-the-basics-9789020934052","title":"Marketing: Reinventing the Basics","description":"\u003cb\u003eThis book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eDiscover the essentials of modern marketing with \u003cb\u003e\u003ci\u003eMarketing: Reinventing the Basics\u003c\/i\u003e\u003c\/b\u003e. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lannoo Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9789020934052\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.70h x 6.40w x 0.60d","brand":"Igor Now\u0026#195;\u0026#169;","offers":[{"title":"Default Title","offer_id":51844068671669,"sku":"9789020934052","price":51.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_6742cf49-a91f-4db5-813b-e4663bc24d00.jpg?v=1759849099","url":"https:\/\/pastforward.org\/products\/marketing-reinventing-the-basics-9789020934052","provider":"Past Forward","version":"1.0","type":"link"}