{"product_id":"marketing-plans-profitable-strategies-in-the-digital-age-9781394177103","title":"Marketing Plans: Profitable Strategies in the Digital Age","description":"\u003cp\u003e\u003cb\u003eThe latest edition of the leading and internationally bestselling text on marketing planning\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn the newly revised ninth edition of \u003ci\u003eMarketing Plans\u003c\/i\u003e, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital marketing and sustainable marketing.\u003c\/p\u003e \u003cp\u003eThe authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eA best-practice, step-by-step process for coordinating marketing strategy and planning\u003c\/li\u003e \u003cli\u003eMethods to create powerful, differentiated value propositions\u003c\/li\u003e \u003cli\u003eTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits\u003c\/li\u003e \u003cli\u003eLessons from the leaders on how to embed world-class marketing within the organisation.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for students and executives alike in marketing, sales, strategy, and general management, \u003ci\u003eMarketing Plans\u003c\/i\u003e, 9th edition remains the world's leading resource on the critical topic of marketing strategy and planning.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/29\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781394177103\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 656","brand":"Malcolm McDonald, Hugh Wilson, Dave Chaffey","offers":[{"title":"Default Title","offer_id":43705093324981,"sku":"9781394177103","price":42.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_0e1be57d-18c0-4270-a6f9-726a81792db3.jpg?v=1709654401","url":"https:\/\/pastforward.org\/products\/marketing-plans-profitable-strategies-in-the-digital-age-9781394177103","provider":"Past Forward","version":"1.0","type":"link"}