{"product_id":"marketing-performance-how-marketers-drive-profitable-growth-9781119278337","title":"Marketing Performance: How Marketers Drive Profitable Growth","description":"\u003cb\u003eDrive marketing ROI with an investor's mindset and a proven toolkit\u003c\/b\u003e \u003cp\u003eTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. \u003c\/p\u003e\u003cp\u003eThis isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. \u003c\/p\u003e\u003cp\u003eLearn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eIncrease sales with smarter fund allocation\u003c\/li\u003e \u003cli\u003eReduce marketing costs without sacrificing effectiveness\u003c\/li\u003e \u003cli\u003eStrengthen the role of marketing with quantified ROI\u003c\/li\u003e \u003cli\u003eBuild capabilities for sustainable performance improvements\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMarketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/25\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119278337\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 5.80w x 0.80d\u003c\/p\u003e","brand":"Tjark Freundt, Thomas Bauer, Jonathan Gordon","offers":[{"title":"Default Title","offer_id":42303819481269,"sku":"9781119278337","price":30.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_91e3abf9-66c5-44a2-bf80-3c6bc3bc4bcb.jpg?v=1658842339","url":"https:\/\/pastforward.org\/products\/marketing-performance-how-marketers-drive-profitable-growth-9781119278337","provider":"Past Forward","version":"1.0","type":"link"}