{"product_id":"marketing-mess-to-brand-success-30-challenges-to-transform-your-organizations-brand-and-your-own-9781642503807","title":"Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)","description":"\u003cb\u003eThis Book Can Make You a Better Marketing Manager\u003cbr\u003e\u003c\/b\u003e\u003cp\u003e\"Owning your mess and being vulnerable makes you an even stronger leader and Scott Miller shows you exactly how.\" ―\u003cb\u003eDave Hollis\u003c\/b\u003e, bestselling author of \u003cem\u003eGet Out of Your Own Way\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn this second book of Scott Miller's \u003cem\u003eMess to Success\u003c\/em\u003e series, the FranklinCovey senior advisor on thought leadership reveals 30 career-challenging obstacles that you may encounter as a marketing manager and how he learned to transform them into team-enhancing opportunities. \u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOne man's mistake is another man's lesson.\u003c\/b\u003e Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Featuring thirty chapters with challenges like \"A Name is Not a Lead\" and \"Hire People Smarter Than You,\" \u003cem\u003eMarketing Mess to Brand Success\u003c\/em\u003e shares a career worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAvoid marketing messes and square up to successes.\u003c\/b\u003e A marketing crash course will not make you a marketing star. But having a better understanding of the role of marketing in business development and making sure you're focused and aligned with the right areas of an organization may. Each chapter inside \u003cem\u003eMarketing Mess to Brand Success \u003c\/em\u003efeatures true stories and relevant questions that challenge you to become a better marketing manager.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to: \u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNavigate a nebulous marketing environment\u003c\/li\u003e\n\u003cli\u003eEnsure career relevance inside a marketing division \u003c\/li\u003e\n\u003cli\u003eMaximize time and investments with sales marketing strategies\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eIf you enjoyed \u003cem\u003eManagement Mess to Leadership Success\u003c\/em\u003e, or books like \u003cem\u003eThis Is Marketing\u003c\/em\u003e, \u003cem\u003eBarking Up the Wrong Tree\u003c\/em\u003e, or \u003cem\u003eMade to Stick\u003c\/em\u003e, then you need to add \u003cem\u003eMarketing Mess to Brand Success \u003c\/em\u003eto your business bookshelf.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Mango\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/11\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781642503807\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272","brand":"Scott J. Miller","offers":[{"title":"Default Title","offer_id":39715109601461,"sku":"9781642503807","price":23.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_901c2cc0-6147-409e-b5a7-e2f97525085f.jpg?v=1618292042","url":"https:\/\/pastforward.org\/products\/marketing-mess-to-brand-success-30-challenges-to-transform-your-organizations-brand-and-your-own-9781642503807","provider":"Past Forward","version":"1.0","type":"link"}