{"product_id":"marketing-led-sales-driven-how-successful-businesses-use-the-power-of-marketing-plans-and-sales-execution-to-win-in-the-marketplace-9781412021784","title":"Marketing Led: Sales Driven: How Successful Businesses Use the Power of Marketing Plans and Sales Execution to Win in the Marketplace","description":"\u003cp\u003e Behind every successful business is the \u003ci\u003eimplementation\u003c\/i\u003e of a \u003ci\u003esuperior\u003c\/i\u003e strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system. \u003c\/p\u003e \u003cp\u003e In this powerful and practical book you will learn the following: \u003c\/p\u003e \u003cp\u003e- How to understand customer needs and value drivers. \u003c\/p\u003e\u003cp\u003e- How to segment your markets and customers. \u003c\/p\u003e\u003cp\u003e- How to analyze customer, competitor and market data to develop superior marketing plans. \u003c\/p\u003e\u003cp\u003e- How to translate marketing plans into actionable sales and customer plans. \u003c\/p\u003e\u003cp\u003e- How to work with templates and actual plans to guide your own business. \u003c\/p\u003e\u003cp\u003e- How to get marketing, sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace. \u003c\/p\u003e \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Trafford Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2005\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781412021784\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.37d","brand":"Ajay K. Sirsi Pbd","offers":[{"title":"Default Title","offer_id":36649758851228,"sku":"9781412021784","price":33.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_f8b084d2-b6d6-4fcb-8479-7bfe1b6cbfe2.jpg?v=1603873639","url":"https:\/\/pastforward.org\/products\/marketing-led-sales-driven-how-successful-businesses-use-the-power-of-marketing-plans-and-sales-execution-to-win-in-the-marketplace-9781412021784","provider":"Past Forward","version":"1.0","type":"link"}