{"product_id":"marketing-in-the-age-of-google-revised-and-updated-your-online-strategy-is-your-business-strategy-9781118231937","title":"Marketing in the Age of Google, Revised and Updated: Your Online Strategy Is Your Business Strategy","description":"\u003cb\u003eSearch has changed everything. Has your business harnessed its full potential?\u003c\/b\u003e \u003cp\u003eA business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUpdated statistics, tools, and recommendations\u003c\/li\u003e \u003cli\u003eDetails about the latest changes from Google, Bing, and the overall search landscape\u003c\/li\u003e \u003cli\u003eExplanation and recommendations related to Google's substantial new search algorithm, know as \"Panda\"\u003c\/li\u003e \u003cli\u003eDiscussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTraditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. \u003ci\u003eMarketing in the Age of Google\u003c\/i\u003e shows you how.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118231937\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.98h x 5.99w x 0.74d","brand":"Vanessa Fox","offers":[{"title":"Default Title","offer_id":52284212904117,"sku":"9781118231937","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_88c6a778-687b-43aa-a0a1-512e1987ff30.jpg?v=1771990199","url":"https:\/\/pastforward.org\/products\/marketing-in-the-age-of-google-revised-and-updated-your-online-strategy-is-your-business-strategy-9781118231937","provider":"Past Forward","version":"1.0","type":"link"}