{"product_id":"marketing-for-leaders-11-keys-to-building-trust-clarity-and-connection-in-a-noisy-world-9781969935473","title":"Marketing for Leaders: 11 Keys to Building Trust, Clarity, and Connection in a Noisy World","description":"\u003cp\u003eLeaders of small and mid-sized organizations face a specific marketing challenge: In a world where seventy-one percent of consumers doubt that brands will follow through on their promises, the gap between what you say and who you are is costly-and audiences can feel it.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMarketing for Leaders\u003c\/em\u003e, the third volume in the For Leaders anthology series, addresses that gap directly. Eleven contributors bring perspectives shaped by Fortune 500 leadership, crisis communication, entrepreneurship, identity-centered strategy, academic research, and cultural storytelling. Their approaches differ, but one conviction runs through every chapter: Effective communication begins with who you are, not simply what you do.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eContributors explore: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLeading with presence, authenticity, and a mindset that can scale to the opportunity\u003c\/li\u003e\n\u003cli\u003eBuilding empathy into marketing strategy-and into how leaders treat their teams\u003c\/li\u003e\n\u003cli\u003eCreating clarity across customers, products, and business identity\u003c\/li\u003e\n\u003cli\u003eCommunicating with credibility and consistency when a crisis reframes your reputation\u003c\/li\u003e\n\u003cli\u003eDeveloping brand identity that endures through disruption and recovery\u003c\/li\u003e\n\u003cli\u003eBuilding word-of-mouth systems that generate measurable, repeatable results\u003c\/li\u003e\n\u003cli\u003eStructuring marketing to produce reliable leads across multiple channels\u003c\/li\u003e\n\u003cli\u003eSelecting and partnering with a digital marketing agency\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMarketing for Leaders\u003c\/em\u003e offers practical insight for leaders who want their marketing to reflect both strategic discipline and genuine connection with the people they serve.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Indigo River Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/04\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781969935473\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 198\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d","brand":"Deborah Froese","offers":[{"title":"Default Title","offer_id":53241206014133,"sku":"9781969935473","price":18.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_968d9bba-da67-47a7-a41b-994a56eac5a2.jpg?v=1788998581","url":"https:\/\/pastforward.org\/products\/marketing-for-leaders-11-keys-to-building-trust-clarity-and-connection-in-a-noisy-world-9781969935473","provider":"Past Forward","version":"1.0","type":"link"}