{"product_id":"marketing-for-dummies-9781119894872","title":"Marketing for Dummies","description":"\u003cp\u003e\u003cb\u003ePump up your business with the latest, greatest marketing techniques\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling \u003ci\u003eMarketing For Dummies \u003c\/i\u003ecovers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. \u003c\/p\u003e\u003cp\u003eThis updated edition of \u003ci\u003eMarketing for Dummies\u003c\/i\u003e will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn the marketing and sales strategies that work in any economy \u003c\/li\u003e \u003cli\u003eDiscover how to engage customers with trust and enthusiasm \u003c\/li\u003e \u003cli\u003eUnderstand post-pandemic changes in consumer attitudes\u003c\/li\u003e \u003cli\u003eDiscover new tools and technologies for finding customers and inspiring loyalty\u003c\/li\u003e \u003cli\u003eAdapt your brand, pricing, and sales approach to make your business more valuable\u003c\/li\u003e \u003cli\u003eAvoid common marketing mistakes and learn how to measure the impact of your efforts\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor small to mid-size business owners and marketing professionals, \u003ci\u003eMarketing For Dummies\u003c\/i\u003e lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e For Dummies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/08\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119894872\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003c\/p\u003e","brand":"Jeanette Maw McMurtry","offers":[{"title":"Default Title","offer_id":42370653225141,"sku":"9781119894872","price":25.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_222ea771-6d7f-4a3d-b050-980ac7a05a39.jpg?v=1663041342","url":"https:\/\/pastforward.org\/products\/marketing-for-dummies-9781119894872","provider":"Past Forward","version":"1.0","type":"link"}