{"product_id":"marketing-9781400222186","title":"Marketing","description":"\u003cp\u003e\u003cstrong\u003eFind your company's niche in the marketplace when you discover what your customers want, need, and can afford--and then give it to them \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eToo often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. But the key to successful marketing--and a successful business for that matter--is already knowing that what you are offering is what the public has been searching for  In Marketing, renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results. You'll discover how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild your customer base\u003c\/li\u003e\n\u003cli\u003eSet yourself apart from the competition\u003c\/li\u003e\n\u003cli\u003eUse market research and focus groups to fuel better decisions\u003c\/li\u003e\n\u003cli\u003eFulfill a basic emotional need for buyers\u003c\/li\u003e\n\u003cli\u003eDetermine the correct price point for your offerings\u003c\/li\u003e\n\u003cli\u003eMake the most of your distribution channels\u003c\/li\u003e\n\u003cli\u003eGive customers a reason to switch from your competitors\u003c\/li\u003e\n\u003cli\u003eAnd much more \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eComplete with time-tested marketing strategies, as well as Tracy's trademark wisdom, this practical pocket guide shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/17\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781400222186\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.70h x 4.90w x 0.40d","brand":"Brian Tracy","offers":[{"title":"Default Title","offer_id":41309885694133,"sku":"9781400222186","price":12.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_67f287db-02a0-41e9-b5d6-fd73b6365c77.jpg?v=1635832718","url":"https:\/\/pastforward.org\/products\/marketing-9781400222186","provider":"Past Forward","version":"1.0","type":"link"}