{"product_id":"market-your-way-to-growth-9781118496404","title":"Market Your Way to Growth","description":"\u003cb\u003eMarketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters\u003c\/b\u003e \u003cp\u003eWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. \u003ci\u003eMarket Your Way to Growth\u003c\/i\u003e presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProven business and marketing advice from leading names in the industry\u003c\/li\u003e \u003cli\u003eWritten by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by the 4 Ps of marketing and author of the books \u003ci\u003eMarketing 3.0, Ten Deadly Marketing Sins, \u003c\/i\u003e and \u003ci\u003eCorporate Social Responsibility\u003c\/i\u003e, among others\u003c\/li\u003e \u003cli\u003eMilton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of \u003ci\u003eA Clear-sighted View of Chinese Marketing\u003c\/i\u003e, and a frequent contributor to the China business press\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/26\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118496404\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.38h x 6.39w x 0.79d","brand":"Philip Kotler, Milton Kotler","offers":[{"title":"Default Title","offer_id":41261851410613,"sku":"9781118496404","price":21.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_2602f3d9-2afd-4b76-a20d-4f1632ec28c9.jpg?v=1634652987","url":"https:\/\/pastforward.org\/products\/market-your-way-to-growth-9781118496404","provider":"Past Forward","version":"1.0","type":"link"}