{"product_id":"managing-intellectual-property-today-9781068564444","title":"Managing Intellectual Property Today","description":"\u003cp\u003e\u003cstrong\u003eHow IP is igniting the next wave of growth and anchoring its value\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor ventures now scaling, at least 80 percent of their value is ultimately going to rest on their intellectual property, if all goes to plan. Yet it's a far from certain outcome. Time and again, IP can appear strong on paper but unravel at different points through the growth cycle. No one size or shape of solution fits all. It varies for each venture, depending on how the principals find the right combination of IP to give themselves freedom to operate, the leverage to negotiate, the framework to collaborate, the strength to hold their ground and the flexibility to pivot. In this book, IP leaders of today and tomorrow draw on real-life commercial scenarios to map out how ventures can make the right calls to turn their IP into a high-growth asset with the capacity to double or triple in value, not just once, but repeatedly.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Novaro Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/07\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781068564444\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Adam Jolly","offers":[{"title":"Default Title","offer_id":53240092819637,"sku":"9781068564444","price":21.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/9781068564444.jpg?v=1788975413","url":"https:\/\/pastforward.org\/products\/managing-intellectual-property-today-9781068564444","provider":"Past Forward","version":"1.0","type":"link"}