{"product_id":"making-shift-happen-designing-for-successful-environmental-behavior-change-9780865719484","title":"Making Shift Happen: Designing for Successful Environmental Behavior Change","description":"\u003cp\u003e\u003cstrong\u003eThe changemaker's guide to catalyzing environmental behaviour change for a healthy future\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eTo tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act.\u003c\/p\u003e \u003cp\u003eFrom hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrollment form tweaks--shifting the behavior of millions for the better is possible.\u003c\/p\u003e \u003cp\u003eBased on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behavior change initiative--from choosing the right audience and uncovering what drives their behavior, to designing, prototyping, testing, and implementation.\u003c\/p\u003e \u003cp\u003eClear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eUsing social norms to spread positive environmental behaviors\u003c\/li\u003e \u003cli\u003eSelecting and testing stories, metaphors, and values to frame information for each audience\u003c\/li\u003e \u003cli\u003eCatalyzing action by aligning your initiative with your audience's personal and social motivators\u003c\/li\u003e \u003cli\u003eBreaking bad habits and building positive ones\u003c\/li\u003e \u003cli\u003eCapturing your audience's attention and reducing barriers to action\u003c\/li\u003e \u003cli\u003eConnecting people with nature and building empathy for the environment and its inhabitants.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cem\u003eMaking Shift Happen \u003c\/em\u003eis a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Society Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/11\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780865719484\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 528\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 7.40w x 1.40d","brand":"Nya Van Leuvan, Lauren Highleyman, Rod Fujita","offers":[{"title":"Default Title","offer_id":41574456557749,"sku":"9780865719484","price":42.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_4b58ec98-6877-4e3c-9549-d38a30ee4b50.jpg?v=1643694441","url":"https:\/\/pastforward.org\/products\/making-shift-happen-designing-for-successful-environmental-behavior-change-9780865719484","provider":"Past Forward","version":"1.0","type":"link"}