{"product_id":"making-numbers-count-the-art-and-science-of-communicating-numbers-9781982165444","title":"Making Numbers Count: The Art and Science of Communicating Numbers","description":"\u003cb\u003eA clear, practical, first-of-its-kind guide to communicating and understanding numbers and data--from bestselling business author Chip Heath.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eHow much bigger is a billion than a million? \u003cp\u003e\u003c\/p\u003e Well, a million seconds is twelve days. A billion seconds is...thirty-two years. \u003cp\u003e\u003c\/p\u003e Understanding numbers is essential--but humans aren't built to understand them. Until very recently, most languages had no words for numbers greater than five--anything from six to infinity was known as \"lots.\" While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? \u003cp\u003e\u003c\/p\u003e Author Chip Heath has excelled at teaching others about making ideas stick and here, in \u003ci\u003eMaking Numbers Count\u003c\/i\u003e, he outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say \"Wow, now I get it \" \u003cp\u003e\u003c\/p\u003eYou will learn principles such as: \u003cp\u003e\u003c\/p\u003e-\u003cb\u003eSIMPLE PERSPECTIVE CUES\u003c\/b\u003e: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries.\u003cbr\u003e -\u003cb\u003eVIVIDNESS\u003c\/b\u003e: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than \"1\/100,000th of the size of an atom.\"\u003cbr\u003e -\u003cb\u003eCONVERT TO A PROCESS\u003c\/b\u003e: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into \"2 months of commutes, without repeating a song\").\u003cbr\u003e -\u003cb\u003eEMOTIONAL MEASURING STICKS\u003c\/b\u003e: frame the number in a way that people already care about (\"that medical protocol would save twice as many women as curing breast cancer\"). \u003cp\u003e\u003c\/p\u003e Whether you're interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you'd have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world--allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Avid Reader Press \/ Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/11\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781982165444\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.70w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 11\/01\/2021\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 11\/08\/2021\u003cbr\u003e","brand":"Chip Heath, Karla Starr","offers":[{"title":"Default Title","offer_id":41574597984437,"sku":"9781982165444","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_71fcac8e-5537-4f85-b09c-39a969f3ff06.jpg?v=1643696541","url":"https:\/\/pastforward.org\/products\/making-numbers-count-the-art-and-science-of-communicating-numbers-9781982165444","provider":"Past Forward","version":"1.0","type":"link"}